Hey, I'm not against rebranding the name back to the Hornets (I've warmed up to the idea), but I also do NOT mind keeping the Bobcats as the team name. My friends and I argue about this topic a lot. They miss the Charlotte Hornets. But people need to realize, changing the team name does NOT change the product on the court. If people consider us a laughing stock now, then we will still be a laughing stock with a different name. For those fans that say, well we aren't a laughing stock because we have a different name...well they can go wave their pom poms for another team then.
You've been sitting here telling me that an omission is proof, but here we have a poll (you know...something you can actually SEE) saying that 60% like the Bobcats' name and that means nothing?
If the support is as great as you've been saying it is then it didn't matter that they couldn't ask about the Hornets' name because (according to you) the vast majority of Charlotte hates our current moniker and dreams of the golden days when a bug was the mascot. In that article it says they asked about a change to any other name and 60% LIKED the Bobcats.
Reading certainly is fundamental.
And did you just ask what the population was 2.5 years ago? Reaching much?
So IF we are to forget the owner that so many loathed yet honor his team's name, why the hell not save several million and keep the Cats which a great number of fans (and folks to this city) know nothing other than. The argument is ostensibly the same if you hated Bob Johnson or George Shinn.
And one more question; laughing stock or not, what exact brand of Hornets would you want us to return to? The one that left us was certainly not burning up Tyvola to get to the coliseum so I hope not them.
As Hornets: Capacity 24,042
2001-2002: 11,286 (46.9%)
2000-2001: 15,010 (62.4%)
1999-2000: 17,874 (74.3%)
As Bobcats: Capacity 19,077
2012-2013: 14,978 (78.5%) *
2011-2012: 14,757 (77.3%)
2010-2011: 15,846 (83.1%)
* through 11 games and none of the bigger draws included yet
rebranding won't fix the product. taxes, penalties, usage fees, revenue raising; anyway the pols put it the people know they are taking it in the ass rebranding is such an overrated and over-used technique.
but in the end it is all about the product. chair recognizes spectre.
"But the team is planning for the possibility of a name change, which would cost at least $3 million, team president Fred Whitfield told the Observer on Wednesday."
I have said many times that while I don't like the name, if the Hornets name wasn't available, it made little or no sense to change the name. I don't think it would be worth the time, effort, or $... the Hornets name being available is a complete game changer. The team agrees or they would have closed the door already based on the study that you are so happy about.
Obviously, I'm not asking what the population of Charlotte was... In a market study/ poll, the group of respondents is called the "population" ... My question about the population was trying to ask "did the market study include 10 people, 100 people, 1,000 people or 10,000 " I assumed everyone here had a basic understanding of marketing terms.
Total number in a group, whether geographical area or specialised group. The total group a firm is interested in. The aggregate of all the elements that share some common set of characteristics and that comprise the universe for the purpose of the marketing research problem.
But don't you think it's just a little ironic that you'd be questioning a survey done by a team who would seriously want an honest opinion (hence wouldn't try to skew results) vs. an online newspaper poll? You've certainly run with that one...even using the results to disparage a lot of us on this forum.
No one has suggested that the idea of a name change wasn't being considered...we've ALL agreed that was the case. What we're not agreeing on is how much of a done deal it is.
What I would really like to see is a current market study with the Hornets as an option. The market study mention took place during the "Bobcats Glory Days"
I don't think it's a done deal by any stretch, I may get a little overzealous sometimes with my excitement but, in all honesty. I think if given the choice, the Hornets would win by a comfortable margin in a market study.
However, I think it's 50-50 that a name change actually happens