this article is a really good read, they also have one on MJ's efforts to integrate his brand & the bobcats. http://www.sportsbusinessjournal.com/article/67258
Really good read...though it will take you more than a couple minutes. Ziggy, after landing the Suite for the Bobcats games, you need to focus on dinner at Club 23 (discussed towards the end of the article).
I found the link on the bobcats.com website.