Orange works for several other teams and I can not see that as the reason. As a Broncos fan who spent my youth in Colorado I can say that Orange is a color that does fairly well in product sells. Maybe not top ten when the Broncos are losing but that is understandable. The Broncos are going back to the Orange jerseys by the way. The other NFL teams who have incorporated some Orange have held their own in merchandise sales. If our team was winning and had a better logo you would see more merchandise sold and more product in stores and on line. The OKC Thunder are not thought to be one of the better looking teams but due to winning they are a team that I would bet anything sells more than a respectable amount of team related merchandise.
On a side note I still prefer what the city had when the Hornets were there. Of coarse if you were to change the team name to the Hornets but retain Bobcats colors I would bet the team would sell more merchandise than they currently do. Not that I want to see that because I want the old look Hornets back. Just making an assumption.



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