You're right...it is a contrived rivalry by the assholes behind the curtain. That's why I refuse to play...pretty much despise both sides.
Hope Resurrected: "I think I can bring an attitude to a team as far as, ‘All right, no matter what, we are not losing this game'." - Kemba Walker
"Its okay to be bad; just so long as you're bad ass." - Keetch