I think the equation is quite simple. Regardless of which group of fans is more vociferous in their preferences, or any polls, or what would make more sense, the bottom line is that Michael Jordan is a businessman in every sense of the word. After all costs and expenses are taken into account, the decision comes down to which brand will generate more money in the long run.
Jordan has been involved in or led a fashion empire for decades. Although he doesn't know how to dress personally, he knows what works or makes more money in regards to styles, colors, names, etc. for his business. We can all be sure that he's had numerous studies done that we don't even know about that analyze what could make more money.
Hell, he probably has specifically made shoes and clothes with a color combo of blue/orange, teal/purple, carolina blue/gray/navy with an eye on comparing which color combo is the most popular.
So again, at the end of the day, numbers talk to Jordan. If his case studies and tests have shown that one set has tons more potential revenue than another, then he would go for that without a second thought.