Pretty much nothing you have said here will or even can change with something as superfluous as rebranding. Having lived/worked through the USAir -> US Airways change, I can tell you that none of that changed the fundamental problems with that company, I seriously doubt that any change from Cats -> Hornets will either. If it's improving (which I think the Cats are) then it's already begun and the name is fluff (and several millions paid into said fluff).
If they change the name, I'll still love my hometown team - that will never change. But they surely don't need to change the name to appeal to me.



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