throwing on some old colors in a different arena and different team wont change shit. we have WAY bigger things to worry about. (im talking to you MJ)
If the name, colors and branding aren't important and MJ should spend his time and money on more important things... Why did MJ change everything related to this team except the domain name?
The uniforms, colors, "brand" (Cats on jersey's), primary logo, secondary logo, business cards, arena signage, etc, etc, etc. All changed this offseason, so obviously this isn't some unimportant ancillary topic.
It's obvious from making these changes that the NBA and MJ himself realized that the brand was a failure. I'm not proclaiming the name and colors will definately change but, to write it off as not important (or even of little importance) makes zero sense.
The NBA makes more money each year from Merchandsing than any other source. (more than TV and more than ticket sales).
At the end if the day the name and logo of the team that plays in Charlotte will be decided by executives looking at charts of projected merchandising revenue of the brands and not much more. If the new bobcats merchandise dramatically increases merchandise revenue over the old design/ brand they will most likely stuck with it and keep trying to grow the Bobcats brand, if the merchandise remains at the very bottom of the league (dead last again)... I think the NBA will " encourage" MJ to adopt the Hornets name back... I say that because the merchandise revenue is split between all teams and an underperforming brand is detrimental to every owner and players pocket not just MJ's.
They will follow the money.
Last edited by JGib23; 01-03-2013 at 09:57 PM.
The 76ers and Warriors are recent teams who recently undertook pretty large overhauls. Are those failed brands as well?
Just to be clear, when I said "brand was a failure", I was talking about the entirety of what the brand was in it's former incarnation. Colors, logo, jersey design, the look of merchandise offered to the fans, etc (not just name).
As I've said numerous times, I think the team did a tremendous job on the new designs. IMO, everything they did was a vast improvement ovrev every previous version.
Did it make a difference? Have the changes they made resulted In more merchandise being sold? I'd love to see how the "Cats" rank in merchandise sales this season.
The point of my response to JManvelocity and like thinkers was/is: The branding of a team is big business and it's importance shouldn't be discounted.
Last edited by JGib23; 01-04-2013 at 02:59 AM.
All I'm saint is that you're being a bit disingenuous with the claim that it changed it absolutely because the brand was failing. It's speculation to fit your agenda, which is fine, but you really don't know. He could've decided to make the change for a number of reasons.
For all we know he just reallly wanted to implement Carolina Blue into the team's color scheme and went with a new jersey design because they would have to change anyway
I believe with all my heart that the former branding of the team was a complete failure. They couldn't even get the vendors to consistently produce the same Bobcat Blue for merchandise.
The new Bobcats brand is light years ahead of the previous!
Last edited by JGib23; 01-04-2013 at 03:19 AM.
From a twitter conversation today. Despite, the changes to the uniforms, logo, adding the #2 pick in the league. The Bobcats still rank dead last in the nba in Merchandise sales this season.
Matt Powell @mattSOS
Finish Line sales +5.2% to $296.6 million. Comparable store sales +3.6%. Ecommerce sales were up 25.0%.
1h JG @JGibsTweetSpot
@mattSOS do you have any data on NBA Merchandise sales?
57m Matt Powell @mattSOS
@JGibsTweetSpot Yes--what are you looking for?
52m JG @JGibsTweetSpot
@mattSOS The Charlotte Bobcats ranked dead last in merchandise sales in 2012, Changed Jerseys, logo, colors, etc. Where do they rank now?
19m Matt Powell @mattSOS
@JGibsTweetSpot Still dead last
Last edited by JGib23; 01-04-2013 at 11:38 AM.
Bad decision to waste money on an update then.