Reply With QuoteSame here! I should have just waited a day before posting. They're literally the last row of the lower level, but they're free, so hard to complain!Originally Posted by BlockParty
Got the email invite to collect the tickets this afternoon. Game (for me) is Tuesday, January 15th vs Indiana
Same here! I should have just waited a day before posting. They're literally the last row of the lower level, but they're free, so hard to complain!
throwing on some old colors in a different arena and different team wont change shit. we have WAY bigger things to worry about. (im talking to you MJ)
Not directing this at you but, towards everyone that shares the opinion you just gave...
If the name, colors and branding aren't important and MJ should spend his time and money on more important things... Why did MJ change everything related to this team except the domain name?
The uniforms, colors, "brand" (Cats on jersey's), primary logo, secondary logo, business cards, arena signage, etc, etc, etc. All changed this offseason, so obviously this isn't some unimportant ancillary topic.
It's obvious from making these changes that the NBA and MJ himself realized that the brand was a failure. I'm not proclaiming the name and colors will definately change but, to write it off as not important (or even of little importance) makes zero sense.
The NBA makes more money each year from Merchandsing than any other source. (more than TV and more than ticket sales).
At the end if the day the name and logo of the team that plays in Charlotte will be decided by executives looking at charts of projected merchandising revenue of the brands and not much more. If the new bobcats merchandise dramatically increases merchandise revenue over the old design/ brand they will most likely stuck with it and keep trying to grow the Bobcats brand, if the merchandise remains at the very bottom of the league (dead last again)... I think the NBA will " encourage" MJ to adopt the Hornets name back... I say that because the merchandise revenue is split between all teams and an underperforming brand is detrimental to every owner and players pocket not just MJ's.
They will follow the money.
Last edited by JGib23; 01-03-2013 at 09:57 PM.
CampNightmare8 (01-03-2013), John Morgan (01-04-2013)
The 76ers and Warriors are recent teams who recently undertook pretty large overhauls. Are those failed brands as well?
Failing or underperforming is how I would describe those situations. The NBA and the owners werent happy with the level of merchandise sales and thought they could increase revenue by "rebranding" would be my hypothesis for why they changed. I'm sure the NBA has performed market studies and advised teams that a "refresh" every X years makes sense to create excitement and drive sales. The Phoenix Suns are rebranding next year and going back to those Black uniforms from the Barkley era.
Just to be clear, when I said "brand was a failure", I was talking about the entirety of what the brand was in it's former incarnation. Colors, logo, jersey design, the look of merchandise offered to the fans, etc (not just name).
As I've said numerous times, I think the team did a tremendous job on the new designs. IMO, everything they did was a vast improvement ovrev every previous version.
Did it make a difference? Have the changes they made resulted In more merchandise being sold? I'd love to see how the "Cats" rank in merchandise sales this season.
The point of my response to JManvelocity and like thinkers was/is: The branding of a team is big business and it's importance shouldn't be discounted.
Last edited by JGib23; 01-04-2013 at 02:59 AM.
All I'm saint is that you're being a bit disingenuous with the claim that it changed it absolutely because the brand was failing. It's speculation to fit your agenda, which is fine, but you really don't know. He could've decided to make the change for a number of reasons.
For all we know he just reallly wanted to implement Carolina Blue into the team's color scheme and went with a new jersey design because they would have to change anyway
Not trying to be disengious to fit my agenda. (The failed Bobcats brand comment I made was not related to a name change but, more about the poor design of the previous logos/ jerseys, etc)
I believe with all my heart that the former branding of the team was a complete failure. They couldn't even get the vendors to consistently produce the same Bobcat Blue for merchandise.
The new Bobcats brand is light years ahead of the previous!
Last edited by JGib23; 01-04-2013 at 03:19 AM.
From a twitter conversation today. Despite, the changes to the uniforms, logo, adding the #2 pick in the league. The Bobcats still rank dead last in the nba in Merchandise sales this season.
Matt Powell @mattSOS
Finish Line sales +5.2% to $296.6 million. Comparable store sales +3.6%. Ecommerce sales were up 25.0%.
1hJG @JGibsTweetSpot
@mattSOS do you have any data on NBA Merchandise sales?
57m
@JGibsTweetSpot Yes--what are you looking for?
52m
@mattSOS The Charlotte Bobcats ranked dead last in merchandise sales in 2012, Changed Jerseys, logo, colors, etc. Where do they rank now?
19m
@JGibsTweetSpot Still dead last
Last edited by JGib23; 01-04-2013 at 11:38 AM.
CampNightmare8 (01-04-2013), Ghost Kat (01-04-2013), John Morgan (01-05-2013)
Bad decision to waste money on an update then.
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