It's not even just about jersey sales. I've heard tons of people say that they wouldn't have anything to do with the Bobcats because of Johnson and that they would gladly come back with a name change. Right or wrong, that seems to be the attitude of a lot of people. I think it can actually help us in free agency too. A lot of these young players are kind of hipsters now. I've seen all kinds of references to the Charlotte Hornets coming back by players on twitter. I think it might actually be "the cool thing" to play here the first few years after the re brand.
I see what you mean. Especially the fact that there will be 3 new teams in the league next year I'm thinking those 3 franchises will have a lot of hype around their name come draft time & next season.