Fair enough- I respect your honesty.
But to break even, the team only needs 1k incremental fans to avg. $73 per game on tickets and concessions to break even in only 1 season., 500 fans per game makes it 2 seasons. That doesn't include any merchandise revenue at all.
If we are talking Merchandise revenue, I could see the NBA trying to "encourage" the team to switch to Hornets as the underperforming Bobcats brand is hurting every team (as u mentioned, all those monies are split).
Also, I would make sure that all my merchandise would come from the team store to ensure the team got all of it.