Anyone seen this yet?
Well, the collection of Teal & Purple offerings has no doubt increased... At first it was the "Grapes" now, it seems to be an entire collection with 3 new Teal & Purple shoes with clothing in addition to the actuals "Grapes". I also heard these will be released on the day of the final game of the season which also coincides with Adam Silver's visit.
Certainly puts a little more wind in the sails of the Hornets movement.
Last edited by JGib23; 04-09-2013 at 09:51 AM.
It certainly is interesting to see Jordan releasing such a similar color scheme to the Hornets. What I don't get though is if they are planning on bringing the Hornets name back then why are there so many new arrivals at the team store? It seems the merchandise offerings should be thinning out if they've already made up their minds about this.
Could be just stuff they had planned after the mini-rebrand and have nothing else to do but sell it. They still have Augustine jerseys online and in the team store so I mean you can't just dump all this merch. Say they announce at the town hall meeting, it will probably be for the 2014-15 season so you'd have Bobcats gear to wholesale for the next season before re-upping. Thats all speculation just offering some possibilities for your question.
But I'm with you, just announce it and wholesale the current gear and/or send it to needy 3rd world kids along with the Michigan National Champion t-shirts.
Into the crevasse!
"Climb down Lemon, Climb down"
They also have an open house for new season ticket prospects the day after the season ends. Is this normal? I remember them having open houses during the draft lottery, draft, etc but, I don't ever remember them doing an open house 1 day after the season ends.
It just seems like more than a coincidence that Silver is coming, Jordan is releasing a entire line of Teal and Purple Charlotte Hornets inspired gear and they are doing an open house all within 2 days of each other.
I do find it hard to believe they would announce the name change at a Open House vs. a fancy press conference etc.
I have no doubt the name change topic will be addressed/asked about in the town hall but, they may just punt that topic and say they are continuing to do their due dilligence...
as someone who follows Jordan brand releases, I can assure you that the collection of teal and purple gear and Jordan brand shoes has nothing to do with the Hornets name change.
The Grape V are an anticipated release and with every shoe that Jordan brand has taken a while to re-release or has been a top seller in the past, they do stuff like this (cements, concord , etc just to name a few). To think this is some grand scheme involving the name change is just plan wrong. They may change the name and colors of the Bobcats but this is in no way a hint at that change.
The Open House the day after the season ends is definitely a first....they're marketing it right now as an opportunity to get autographs from Kemba, Gerald, and MKG, but the day after a disappointing end to a season is definitely strange timing.
I don't think an announcement would come at the Town Hall, unless they want to show some special loyalty for Season Ticket Holders and tell them first, which I think would be a great gesture honestly.
Everyone knows that. Jordan has special releases all the time. People get shot up when he releases a rare shoe, 90 year olds that watch the news know Jordan Brand does this a lot. I don't think anyone was insinuating that Jordan was releasing shoes for the first time so it had to be a sign.
In this situation though its a little weird, you can't deny it. General hulabaloo about a name change, several Hornets specific surveys going out to fans and STH, end of season, an air of inevitability about a name change, Open house featuring the NBA commissioner, AND the release of a Hornets specific shoe. Could it be nothing, sure. Is it at least a little suspicious, yes.
Into the crevasse!
"Climb down Lemon, Climb down"
I don't have any more insight than anyone else... but in the world of marketing and making money, there's no such thing as coincidences.
Out of all the throwbacks and color schemes, he chose this one. Seeing how the new Brooklyn jerseys were all the rage last year, and knowing how much people will eat up the new grapes, this quite frankly is marketing genius. Jordan knows people will want apparel to match their new shoes, so what better clothes to buy than some new Hornets gear? New stuff, throwback stuff, Kemba and Noel Hornets jerseys, hats, jackets.
If they make the change, I wouldn't be surprised if we led the league in merchandising sales this summer. Let's say $30 Million in sales divided by 30 teams equals $3 Million in Jordan's pocket, versus the $0 extra dollars he'd make for Bobcats merchandising of a bottom feeding, rebuilding team. And that would seem to cover all the rebrand costs in just the first offseason.