Maybe there's two parts to the announcement. Maybe he lets season ticket holders know about the change at the meeting, who of course will spread it out to the world. And the major event will be the unveiling of our identity later down the line, with new logos, jerseys, Honeybees, and merch. The excitement would still be there for that.
Also, for those that follow these Jordan releases closely, do they normally have press releases about the matching apparel line as well? I don't know if they do or not, but I don't recall seeing big news of cool gray and red clothing that will come out with a rerelease of an air Jordan with that color scheme. Or any other scheme.