In this case, it shows the meticulousness of Cho and how he does his due diligence in dealing with free agents. All signs point to them wanting to re-sign Hendo. But in case it doesn't work out, he doesn't want us to be caught off guard. So you put contingency plans in place, talk to the next available free agents to gauge interest, and if Plan A ultimately doesn't work, you go to the next step.
Bickerstaff and solo Higgins (and/or Jordan) seemed to always negotiate from a place of desperation, and made a move just for the sake of making one. Hence the bad move compounded on bad move
Whereas with Cho, you always hear chatter of him talking about multiple players and potential deals, as is his M.O., but we never really know what he's going to do until he strikes. Jefferson wanted 4 years at $15M per, Cho said take 3 years at 13.5 per with an option year, or move on. Cho wanted Zeller, dammit he took Zeller, forget what the media says. He targeted MKG last year as his Plan A, didn't see a deal he liked without risking his target, so he took his Plan A. Extracted a 1st round pick for an aging Stephen Jackson, extracted a 1st round pick for a broken Maggette. Turned Carroll's untradeable contract and unusable basketball skills into a solid backup PF who is a great team facilitator at a good deal.
I don't know, I think rumors of a pushback by Jordan are just started by writers so they can get hits (Jordan's name guarantees a certain amount of hits) and of course you have to maintain the narrative that he's arrogant and bosses everyone around. But when you eliminate the rumors, and take the words that Jordan and Cho (and Higgins and Whitfield) have actually spoken out loud at face value, their actions and stated intentions are always consistent, and it points to that Cho is calling the shots until his architectural design is complete.
Until they say anything otherwise, everything is hearsay, and I'm only going to judge the actual evidence that is in front of me.